top of page

Forty6Eleven secured two clients on HGTV’s popular design competition “Rock the Block” with host Ty Pennington

Home decor and building materials product placement agency secures Kichler and Regal Ideas as exclusive brands for the season

Photo Credit | HGTV

LOS ANGELES, CALIF., February 26, 2024 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its clients, Regal Ideas and Kichler as the exclusive outdoor railing and lighting brands used in the fifth season of Rock the Block on HGTV in Treasure Island, Florida. 

In the fifth season of Rock the Block, teams composed of HGTV's experts face off in a renovation battle for bragging rights, redemption, and a street named in their honor. Each team of designers has a $250,000 budget to transform attached waterfront homes, each featuring a pool, boat dock, and dazzling views of Boca Ciega Bay. Each house’s property value will be appraised at the end of the six weeks. The team behind the home with the highest property value will win the competition and officially Rock the Block. Ty Pennington will be the host for the fourth time and various celebrity judges will appear in the season.

Design Teams:

  • Partners and designers: Keith Bynum and Evan Thomas Bargain Block 

  • Canadian wife-husband duo: Bryan and Sarah Baemuler Renovation Island

  • Twin sisters: Lyndsay Lamb and Leslie Davis Unsellable Houses 

  • Flipper experts: Page Turner and Mike Glew Fix My Flip

Rock the Block premieres on HGTV on Monday, March 4, 2024, at 9|8 C p.m. and streaming on Discovery+.

“We have become a one-stop shop for the designers needing top-quality products to win big,” said Nina Waters, Founder and Boss Lady of Forty6Eleven. “New to this season, we’ve secured clients as exclusive railing and lighting companies. Both clients have been in past seasons, but this is the first time that both are exclusive brands across all the teams!”

Participating Client:

Kichler®, located in Independence, Ohio-based, offers an extensive array of lighting solutions that reflect individual personality, tastes and plans. With 3,000 on-trend products, including interior lighting fixtures, landscape and ceiling fans, Kichler has been the trusted brand among homeowners and professionals since 1938. Kichler® provided products in all seven episodes.

Regal ideas is the largest-selling brand of aluminum railings in North America and provides a wide range of innovative products designed for homeowners and contractors. Regal ideas is the only code approved railing system for all jurisdictions in North America and is made of 100 percent pure high-strength aluminum and baked with a premium UV powder coat finish. Regal Ideas provided railings in two episodes.

Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, Disney + Loki, FOX Call Me Kat, HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Tough Love with Hilary Farr (host and designer Hilary Farr), HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), HGTV The Nate and Jeremiah Home Project (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer) and several upcoming yet-to-be-announced home improvement shows. 

About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, showhouses, and magazines. With more than 17 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.

# # #

Product Placement Opportunities:

Nina Waters, Founder/Owner of Forty6Eleven, (214) 384-1867


Featured Posts
Recent Posts
bottom of page