Forty6Eleven Secures Two Clients on HGTV’s Rock the Block Season Seven, Hosted by Ty Pennington

Home decor and building materials product placement agency lands Desenio and Regal Ideas on the hit design competition

Photo Credit: Rob Pryce

LOS ANGELES, CALIF., March 23, 2026 - Forty6Eleven, a leading Los Angeles-based product placement firm specializing in home decor and building materials, has secured placements for its clients Desenio and Regal Ideas in Season 7 of HGTV’s Rock the Block, filmed in Las Vegas.

In the newest season, seasoned design stars are paired with celebrities to face off in an intense renovation competition for ultimate bragging rights—and a street named in their honor. Each team is given a $275,000 budget to transform larger homes with even bigger challenges just outside Las Vegas. At the end of six weeks, each property is appraised, and the team with the highest value wins the competition and officially rocks the block. Ty Pennington returns as host for his sixth season, joined by a lineup of celebrity guest judges.

Design Teams:

• Taniya Nayak (HGTV Battle on the Beach) & Drew Lachey (Singer & Actor)

• Scott McGillivray (HGTV Renovation Resort Showdown) & Brooke Hogan (Artist)

• Kim Wolfe (Why The Heck Did I Buy This House?) & Chelsea Meissner (Bravo Southern Charm)

• Mina Starsiak Hawk (HGTV Good Bones) & Vernon Davis (Former NFL Player)

  
  

Rock the Block premieres on HGTV on Monday, April 13 at 8|7c p.m.

“We’ve become a one-stop shop for designers looking for top-quality products to help them win,” said Nina Waters, Founder of Forty6Eleven. “New this season, we secured brands across key categories, including art and railings. Regal Ideas is a returning brand, and this marks the fifth season the brand has been featured.”

Participating Clients:

Headquartered in Stockholm, Sweden, with a North American office and distribution center, Desenio offers a wide range of designs—from photographic prints and classic black-and-white pieces to retro, modern abstract art, illustrations, and children’s wall decor, along with frames to complete the look. Desenio products appear in five episodes this season.

Regal Ideas is the top-selling aluminum railing brand in North America, offering innovative solutions for both homeowners and contractors. Its railing systems are code-approved across all North American jurisdictions and made from 100% high-strength aluminum with a premium UV powder-coated finish. Regal Ideas products are featured in one episode.

Forty6Eleven has placed clients across numerous top-rated television series, including Grey’s Anatomy, Loki, Call Me Kat, Fixer to Fabulous (starring Jenny Marrs and Dave Marrs), Celebrity IOU, Property Brothers: Forever Home (featuring Jonathan Scott and Drew Scott), Tough Love with Hilary Farr, Bargain Mansions, Ty Breaker, Queer Eye, Extreme Makeover: Home Edition, The Nate and Jeremiah Home Project, and Stay Here, among others.

About Forty6Eleven: Forty6Eleven is a full-service product placement agency based in Los Angeles, specializing in integrating home decor and building materials into national home improvement television programming, showhouses, and magazines. With more than 20 years of experience, founder Nina Waters has secured brand placements in over 1,600 episodes across 16 major networks.

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Product Placement Opportunities:

Nina Waters, Founder/Owner of Forty6Eleven  

nina@forty6eleven.com, (214) 384-1867