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Forty6Eleven secures product placement on HGTV's new investment series “Backed By The Bros” with Jonathan and Drew Scott

Home decor and building materials product placement agency secures Regal Ideas on the first season of the Property Brothers' newest show



Photo Credit | Property Brothers


LOS ANGELES, CA, April 22, 2024 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its client, Regal Ideas, in an upcoming episode of the new investment seriesr Backed By The Bros on HGTV.


In Backed By The Bros, Jonathan and Drew Scott a.k.a. The Property Brothers, will take on new clientele - real estate investors. The brothers will be guiding these entrepreneurs as they navigate high-stakes investment properties. They’ll provide their vast resources, knowledge, and tips for success. As seasoned real estate experts and investors, the duo will get to tackle a whole new level of real estate wonder. 


Backed By The Bros premieres on Wednesday, June 5, 2024, at 9|8 C p.m. on HGTV and streaming on Max+.


“We have provided various home decor and building material products to the Property Brothers over the years from Property Brothers, Celebrity IOU, Forever Home, and now Backed By The Bros,” said Nina Waters, Founder and Boss Lady of Forty6Eleven. “We enjoy working with Jonathan and Drew’s teams, as they always have our clients’ best interests.”



Participating Client:


Regal Ideas is the largest-selling brand of aluminum railings in North America and provides a wide range of innovative products designed for homeowners and contractors. Regal ideas is the only code approved railing system for all jurisdictions in North America and is made of 100 percent pure high-strength aluminum and baked with a premium UV powder coat finish. Regal Ideas provided railings in an episode.


Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, Disney + Loki, FOX Call Me Kat, HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Tough Love with Hilary Farr (host and designer Hilary Farr), HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), HGTV The Nate and Jeremiah Home Project (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer) and several upcoming yet-to-be-announced home improvement shows. 



About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, showhouses, and magazines. With more than 17 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.



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Product Placement Opportunities:

Nina Koch Waters, Founder/Owner of Forty6Eleven  

nina@forty6eleven.com, (214) 384-1867

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