top of page

Forty6Eleven secures the worldwide leader in adhesives and flooring solutions in the 2019 'South

Los Angeles product placement agency places MAPEI products in the much anticipated 7,000 square-foot home on Crane Island within Amelia Island, Florida

Products in 2019 'Southern Living' Idea House - Amelia Island, FL

LOS ANGELES, CALIF., July 31, 2019 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home improvement, home decor and building material products, has secured its client MAPEI Corporation to be featured in 2019 Southern Living’s Idea House on Crane Island within Amelia Island, Florida.

The dream team of designers and architects were hired to design a “new old” 7,000 square-foot Southern beach house. With interior designer, Heather Chadduck, Southern Living’s former Style Director, now of Heather Chadduck Interiors at the helm and lead architects Jim Strickland and Clay Rokicki of Historical Concepts, each weaved their own personal Lowcountry styles with the architecture and character from Amelia Island throughout the grand home.

The Idea House showcases the latest design ideas and products and is featured in the August issue of Southern Living. MAPEI’s contribution for 1,306 square-feet of tile throughout the home included Ker 111 thinset; Mapelastic CI - a professional crack-isolation membrane; and a multitude of colors of Keracolor S grout and Keracaulk S. MAPEI also contributed Ultrabond ECO® 995, a moisture-control, sound-reduction wood flooring adhesive; Novoplan Easy, a self-leveling underlayment; and Primer for the more than 4,100 square-feet of wood flooring.

Participating Client:

Established in 1937, MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 82 subsidiaries including 79 plants in 34 countries. The Americas are home to 25 MAPEI Group manufacturing and distribution facilities, plus the headquarters locations for MAPEI Corporation and Polyglass USA in Deerfield Beach, Florida.

MAPEI specializes in manufacturing chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls. In addition, MAPEI is today the world leader in the manufacturing of mortars, grouts, adhesives and complementary products for the installation of all types of floor and wall coverings. Visit for more information.

Forty6Eleven’s clients have been placed on several top-rated television shows, including ABC Grey’s Anatomy, TLC Nate and Jeremiah By Design (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer), HGTV Property Brothers, Property Brothers: Forever Home and Property Brothers: Buying and Selling (hosts, designers and twin brothers Jonathan and Drew Scott), Netflix Queer Eye (hosts, designers the “Fab Five”), CNBC Cash Pad (hosts and designers JoJo Fletcher and Jordan Rodgers), HGTV and DIY Network Aloha Builds (hosts, designers and siblings Michelle and David Jaime), HGTV and DIY Network Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), A&E/FYI Tiny House Nation (hosts and renovation experts John Weisbarth and Zack Giffin) and several upcoming yet-to-be-announced home improvement shows.

About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, in showhouses and magazines. With more than 14 years of experience in product placements, Nina Koch Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 14 major networks.

# # #

Product Placement Opportunities:

Nina Koch Waters, Founder/Owner of Forty6Eleven, (214) 384-1867

Featured Posts
Recent Posts
bottom of page