Fort6Eleven places its tile clients in the return of 'Extreme Makeover: Home Edition' on HGTV
Los Angeles product placement agency secures Soci Tile and Sinks on television’s high-profile home renovation series of all time
LOS ANGELES, CALIF., February 10, 2020 - “Move That Bus!” is back! Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home improvement, home decor and building material products, has secured its client Soci Tile and Sinks, in the return of the heartwarming home renovation series, Extreme Makeover: Home Edition on HGTV.
The highly-anticipated return of the series, follows three new designers, a new host, and thousands of volunteers as they showcase great stories, complete stunning home overhauls for 10 deserving families throughout California and Utah. HGTV’s big spin of the series is hosted by the award-winning actor Jesse Tyler Ferguson from ABC’s Modern Family. In addition to the new host, the three new designers will include Breegan Jane, Carrie Locklyn and Darren Keefe. Throughout the first season of the series, featured star-studded guests include actor and producer Anthony Anderson (black-ish), Derek Hough (Dancing with the Stars), LeAnn Rimes (songwriter), Ty Pennington (original ABC version of Extreme Makeover: Home Edition), OWN’s Laila Ali (world champion boxer), Food Network’s Tyler Florence, David Bromstad (My Lottery Dream Home), Tamara Day (Bargain Mansions), Tarek El Moussa (Flip or Flop) and Jasmine Roth (Hidden Potential).
Extreme Makeover: Home Edition premieres on Sunday, February 16 at 9|8 C p.m. on HGTV.
“In my former years at another agency, I placed product on every single episode of ABC’s Extreme Makeover: Home Edition, and now to place my own clients in the series, is a humbling experience,” said Nina Waters, Founder and Boss Lady of Forty6Eleven.
Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, TLC Nate and Jeremiah By Design (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer), HGTV Property Brothers, Buying and Selling and Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV and DIY Network Aloha Builds (hosts, designers and siblings Michelle and David Jaime), HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), A&E/FYI Tiny House Nation (hosts and renovation experts John Weisbarth and Zack Giffin) and several upcoming yet-to-be-announced home improvement shows.
Participating Client:
One of the largest designers and wholesalers of high-end tile and plumbing products in the United States, Soci Tile and Sinks based in in McKinney, Texas, offers natural stone mosaics, cement, wood-look porcelain and countless other varieties of tile. Soci’s products create a perfect balance between superior quality and exceptional price.
About Forty6Eleven:
Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, in showhouses and magazines. With more than 15 years of experience in product placements, Nina Koch Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.
About Extreme Makeover: Home Edition on HGTV:
HGTV’s spin on the iconic home renovation series Extreme Makeover: Home Edition will showcase great stories, inspired volunteers and mind-blowing home renovations for families who give back to their communities. The whole-home overhauls will include interior, exterior and landscaping—all completed in record time while the family is sent away. The 10 new episodes of Extreme Makeover: Home Edition will air on HGTV in 2020 and also will be available on demand across all platforms and on HGTV GO. Fans can follow HGTV on Facebook and Twitter and follow Extreme Makeover: Home Edition on Facebook and Twitter for the latest news and updates. Online users can join the conversation using #HGTVEXTREME.
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Product Placement Opportunities:
Nina Waters, Founder/Owner of Forty6Eleven
nina@forty6eleven.com, (214) 384-1867
