Forty6Eleven secures its client, Regal Ideas, on HGTV's new design competition series “100 Day Hotel Challenge” with Mika and Brian Kleinschmidt

Home decor and building materials product placement agency secures Regal Ideas on a new hotel design competition

Photo Credit: Mika Kleinschmidt

LOS ANGELES, CA, August 1, 2024 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its client, Regal Ideas, in an upcoming episode on September 3, of the new design competition series 100 Day Hotel Challenge on HGTV.

In 100 Day Hotel Challenge, Mika and Brian Kleinschidmt (HGTV’s winningest duo - who were crowned champions of Barbie Dreamhouse Challenge and Season 2 of Rock the Block), are competing head-to-head in HGTV’s beach renovation competition series. Focused on transforming two dated 1950s hotels (The Beacon Hotel and The William & Garland Motel) in Salter Path, NC, the married real estate developers must manage a tight three-month timeline, a budget of $225,000 each, and their own team of HGTV all-stars.

At the end of each episode, HGTV stars and series’ judges Drew and Jonathan Scott (Backed By The Bros and Celebrity IOU) will pick the victorious spaces. They will base their decisions on the following criteria: amenities, overall guest experience, design, hotel owners’ requests, and room rate increases.

100 Day Hotel Challenge premieres on Tuesday, August 13, 2024, at 8|7 C p.m. on HGTV and streaming on Max+. View the official show trailer here.

“Our client Regal Ideas is the best in the business with designing aluminum railings for various outdoor spaces, and being the preferred outdoor railing company,” said Nina Waters, Founder and Boss Lady of Forty6Eleven. “Regal Ideas has become the outdoor railing of choice among many shows, including four seasons of Rock the Block, four seasons of Fixer to Fabulous, 100 Day Dream Home, Backed By The Bros, and now 100 Day Hotel Challenge.”

Participating Client:

Regal Ideas is the largest-selling brand of aluminum railings in North America and provides a wide range of innovative products designed for homeowners and contractors. Regal ideas is the only code-approved railing system for all jurisdictions in North America and is made of 100 percent pure high-strength aluminum and baked with a premium UV powder coat finish. Regal Ideas provided railings in episode #104.

Forty6Eleven has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, Disney + Loki, FOX Call Me Kat, HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Backed By The Bros, Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Rock of the Block (seasons 2-5), HGTV Tough Love with Hilary Farr (host and designer Hilary Farr), HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), HGTV The Nate and Jeremiah Home Project (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer) and several upcoming yet-to-be-announced home improvement shows. 

About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, showhouses, and magazines. With more than 17 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.

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Product Placement Opportunities:

Nina Koch Waters, Founder/Owner of Forty6Eleven  

nina@forty6eleven.com, (214) 384-1867