Forty6Eleven secured its client Kichler Lighting in Netflix’s new basketball film “Hustle”

Hustle is set to premiere on June 10 with mega stars Adam Sandler, Juancho Hernangómez, Queen Latifah and Robert Duvall

Photo Credit: GC Images


LOS ANGELES, CALIF., April 13, 2022 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its client Kichler Lighting on Netflix’s new film, Hustle, set to premiere on June 10, 2022.


Hustle is a story about a former pro basketball scout (Adam Sandler) who tries to remake his career after he discovers a player with massive potential (Juancho Hernangómez) overseas, whom he mentors to play in the NBA. This film also stars Queen Latifah (Hairspray), Robert Duvall (The Apostle) and Ben Foster (Leave No Trace) and features cameos from NBA players and coaches.


Jeremiah Zagar directed a screenplay by Taylor Materne and Will Fetters. Happy Madison, Roth/Kirschenbaum Films, and LeBron James and Maverick Carter’s SpringHill Company produced the film.


“Hustle is our first film we’ve placed products in and we’re excited for our client Kichler to be in such a prominent film,” said Nina Waters, founder and boss lady of Forty6Eleven.


Participating Clients:


Kichler®, located in Independence, Ohio-based, offers an extensive array of lighting solutions that reflect individual personality, tastes and plans. With 3,000 on-trend products, including interior lighting fixtures, landscape and ceiling fans, Kichler has been the trusted brand among homeowners and professionals since 1938. Kichler® provided products in various scenes of this film.


Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, HGTV The Nate and Jeremiah Home Project, HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Rock the Block, HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), TLC Nate and Jeremiah By Design (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer), HGTV and DIY Network Aloha Builds (hosts, designers and siblings Michelle and David Jaime), A&E/FYI Tiny House Nation (hosts and renovation experts John Weisbarth and Zack Giffin) and several upcoming yet-to-be-announced home improvement shows.


About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, in showhouses and magazines. With 17 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 340 episodes on 40 television shows and one film.



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Product Placement Opportunities:

Nina Waters, Founder/Owner of Forty6Eleven nina@forty6eleven.com, (214) 384-1867


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