Forty6Eleven secures five clients on season of HGTV’s design competition “Rock the Block”

Home decor and building materials product placement agency secures Kichler as the exclusive lighting brand for the season, along with products placed for Regal Ideas, WarmlyYours, Tile Club and Zia Tile

Nate Berkus, Jeremiah Brent, Tiffany Brooks, David Bromstad, Mike Holmes, Alison Victoria, Mika and Brian Kleinschmidt and Ty Pennington
Photo Credit | HGTV Rock The Block

LOS ANGELES, CALIF., February 12, 2021 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its client, Kichler Lighting as the exclusive lighting brand used in the second season of Rock the Block on HGTV in Atlanta, Georgia. Also placed products from Regal Ideas, WarmlyYours, Tile Club and Zia Tile throughout the season.


This season of Rock the Block will feature teams composed of HGTV's biggest design stars, both male and female. Each team of designers has a $225,000 budget and will be expected to transform the homes in just four weeks. At the end of the month, each house’s property value will be appraised. The team behind the home with the highest property value will win the competition and officially *Rock the Block.*


Design Teams:

  • Alison Victoria from Windy City Rehab and Mike Holmes from Holmes On Homes

  • Nate Berkus and Jeremiah Brent from Nate and Jeremiah: Save My House

  • David Bromstad from My Lottery Dream Home and Tiffany Brooks from upcoming series 50K Three Ways

  • Brian and Mika Kleinschmidt from 100 Day Dream Home

Rock the Block premieres on Monday, March 8, 2021 at 9|8 C p.m. on HGTV, 10|9 C p.m. on HGTV Canada and streaming on Discovery+.


“Rock the Block is a big deal for us and we not only secured Kichler as the exclusive lighting brand for the entire season, but we also placed four more clients throughout the season,” said Nina Waters, Founder and Boss Lady of Forty6Eleven.


Participating Client:


Kichler®, located in Independence, Ohio-based, offers an extensive array of lighting solutions that reflect individual personality, tastes and plans. With 3,000 on-trend products, including interior lighting fixtures, landscape and ceiling fans, Kichler has been the trusted brand among homeowners and professionals since 1938. Kichler® provided products in all eight episodes.


Regal ideas is the largest selling brand of aluminum railings in North America and provides a wide range of innovative products designed for homeowners and contractors. Regal ideas is the only code approved railing system for all jurisdictions in North America and is made of 100 percent pure high strength aluminum and baked with a premium UV powder coat finish. Regal Ideas provided railings in one episode.


Headquartered in the San Francisco Bay area of California, Tile Club, is a woman-owned business that sources its tile from all over the world with endless possibilities, such as natural stone, porcelains, ceramics, glass, recycled glass, metal tiles and mosaics, each with hundreds of different colors, styles, shapes and sizes. Tile Club provided tile in four episodes.


Headquartered in Lake Zurich, Illinois, WarmlyYours is a radiant heating manufacturer specializing in floor heating, towel warmers and snow melting systems for heated driveways. WarmlyYours provided underfloor heating for one episode.


Founded in 2009, Zia Tile, a Los Angeles-based tile company, specializes in handmade encaustic cement tile with innovative designs from the highest-quality raw materials. Zia Tile offers an extensive line of high-end cement and zellige tile options in various different patterns, such as geometric, traditional, modern, hex and solid and are sure to suit any design project. Zia Tile provided tile in one episode.


Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), TLC Nate and Jeremiah By Design (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer), HGTV and DIY Network Aloha Builds (hosts, designers and siblings Michelle and David Jaime), A&E/FYI Tiny House Nation (hosts and renovation experts John Weisbarth and Zack Giffin) and several upcoming yet-to-be-announced home improvement shows.



About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, in showhouses and magazines. With more than 15 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.



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Product Placement Opportunities:

Nina Waters, Founder/Owner of Forty6Eleven nina@forty6eleven.com, (214) 384-1867


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