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Forty6Eleven secured three clients on HGTV’s most watched design competition “Rock the Block”

Home decor and building materials product placement agency secures Kichler and Panels Décor and More as exclusive brands for the season, along with products placed for Tile Club

Rock the Block Season 3 - Jenny/Dave Marrs, Keith Bynum/Evan Thomas, Leslie Davis/Lyndsay Lamb, Egypt Sherrod/Mike Jackson
Photo Credit | HGTV

LOS ANGELES, CALIF., January 20, 2022 - Forty6Eleven, a leading Los Angeles-based product placement firm, specializing in home decor and building material products, has secured its clients, Kichler Lighting and Panels Décor and More as the exclusive lighting and faux beam brands used in the third season of Rock the Block on HGTV in Charleston, South Carolina. Also, we placed products from Tile Club in the season.

In the third season of Rock the Block, teams composed of HGTV's experts face off in a renovation battle for bragging rights and a street named in their honor. Each team of designers has a $225,000 budget and will be expected to renovate identical properties and transform them into the ultimate home in just six weeks. At the end of the month, each house’s property value will be appraised. The team behind the home with the highest property value will win the competition and officially *Rock the Block.* Ty Pennington will be the host for the second time and various celebrity judges will appear in the season.

Design Teams:

  • Twin real estate sisters: Leslie Davis and Lyndsay Lamb Unsellable Houses

  • Arkansas home renovation experts: Dave and Jenny Marrs Fixer to Fabulous

  • Detroit-based flippers: Keith Bynum and Evan Thomas Bargain Block

  • Veteran real estate broker and builder Husband: Egypt Sherrod and Mike Jackson Married to Real Estate

Rock the Block premieres on Monday, February 28, 2021 at 9|8 C p.m. on HGTV, 10|9 C p.m. on HGTV Canada and streaming on Discovery+.

“We have become a one-stop shop for the designers needing top-quality products to win big,” said Nina Waters, Founder and Boss Lady of Forty6Eleven. “We have secured Kichler as the exclusive lighting brand for a second season in a row and we’ve also secured our new client Panels Décor and More as an exclusive faux beam brand for the entire season.”

Participating Client:

Kichler®, located in Independence, Ohio-based, offers an extensive array of lighting solutions that reflect individual personality, tastes and plans. With 3,000 on-trend products, including interior lighting fixtures, landscape and ceiling fans, Kichler has been the trusted brand among homeowners and professionals since 1938. Kichler® provided products in all eight episodes.

Panels Décor and More is a family-owned business that manufactures custom-made polyurethane panels and beams. Each piece is hand-painted and assembled by master carpenters. Headquartered in San Diego, California, Panels Décor and More offers a wide selection of molded beams in eight different styles of wood, including Oak and in two colors. Each beam is 6"W x 6"H x 96"L and custom beams are made-to-order beams that can be made to any dimension. Panels Décor and More provided products in four episodes.

Headquartered in the San Francisco Bay area of California, Tile Club, is a woman-owned business that sources its tile from all over the world with endless possibilities, such as natural stone, porcelains, ceramics, glass, recycled glass, metal tiles and mosaics, each with hundreds of different colors, styles, shapes and sizes. Tile Club provided tile in one episode.

Forty6Eleven’s has placed its clients on many top-rated television shows, including ABC Grey’s Anatomy, HGTV Bargain Mansions (hosts, designers, restoration experts Tamara Day and Ward Schraeder), HGTV Fixer to Fabulous (hosts and designers Jenny and Dave Marrs), HGTV Celebrity IOU, Property Brothers: Forever Home (hosts, designers and twin brothers Jonathan and Drew Scott), HGTV Ty Breaker (host Ty Penington), Netflix Queer Eye (hosts, designers the “Fab Five”), HGTV Extreme Makeover: Home Edition (hosts and designers Jesse Tyler Ferguson, Breegan Jane, Carrie Lockyln, and Darren Keefe), TLC Nate and Jeremiah By Design (hosts, designers and husbands Nate Berkus and Jeremiah Brent), Netflix Stay Here (hosts Genevieve Gorder and Peter Lorimer), HGTV and DIY Network Aloha Builds (hosts, designers and siblings Michelle and David Jaime), A&E/FYI Tiny House Nation (hosts and renovation experts John Weisbarth and Zack Giffin) and several upcoming yet-to-be-announced home improvement shows.

About Forty6Eleven:

Forty6Eleven is a full-service product placement agency in Los Angeles specializing in placing home decor and building material products in national home improvement television programs, in showhouses and magazines. With more than 16 years of experience in product placements, Nina Waters, the founder and owner of Forty6Eleven, has a solid foundation and proven track record - securing brands in more than 1,600 episodes on 16 major networks.

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Product Placement Opportunities:

Nina Waters, Founder/Owner of Forty6Eleven, (214) 384-1867


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